About us
A simple switch
towards more mindful sweetness.
A small idea that started with one simple question: can we keep sweetness and still be honest about our health.
Over the last few years, conversations around sugar, calories and metabolic health have become more frequent. Many people want to make changes but are not sure where to begin. Massive diet overhauls often fail, while everyday habits quietly stay the same.
SweetShift was created as a response to that reality. Instead of designing an extreme plan, we focused on one habit almost everyone recognises: adding sugar to tea, coffee and home cooked dishes. If that one step can be made easier and more thoughtful, it becomes a starting point that people can actually sustain.
Under TARB Enterprise LLP, we shaped SweetShift as a brand that respects both science and everyday life. Our goal is not to scare people away from sweetness but to give them a better way to enjoy it with more awareness.
Monk fruit based • Daily use
The thought behind the sweetness
SweetShift is created from monk fruit and resistant maltodextrin. Together, they provide gentle sweetness with better calorie management than regular sugar. The formulation is made for everyday use so that you can enjoy your beverages and dishes with more confidence.
How to use SweetShift
- Use as a spoon to spoon replacement in tea and coffee.
- Stir into smoothies, shakes and yoghurt bowls.
- Add to desserts and selected baking recipes where you would normally use sugar.
SweetShift at a glance
A nutrition-focused brand built around the idea that sweetness and awareness can coexist in the same spoon.
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The values that shape SweetShift
Health and balance
SweetShift is designed to support balanced, realistic habits instead of extreme promises.
Customer centricity
Feedback from homes, nutrition professionals, and regular users shapes how we improve.
Respect for routine
We design products to fit into the way people actually live, not the way someone wishes they lived.
Quality first
Every formulation decision starts with a simple question: is this something we would feel comfortable serving at home.
Transparency
Clear information about what goes into the product and why, so that you can make decisions with confidence.
Innovation with purpose
We look at new ingredients and approaches through the lens of practicality, not just novelty.
| Category | Sugar | SweetShift |
|---|---|---|
| Calories | ||
| Carbohydrates | ||
| Impact on blood sugar | ||
| Health-related concerns | ||
| Natural source | ||
| Bitter / off aftertaste | ||
| Versatility in cooking & baking |
Our approach to formulation
SweetShift is built around monk fruit and resistant maltodextrin, chosen for their sweetness, behaviour and compatibility with daily use. We look at how the product behaves in real kitchens, not only inside a lab.
There is an equal focus on taste, texture and ease of explanation. If you can explain SweetShift to a family member in a simple sentence and they can use it correctly the same day, we consider that a success.
How SweetShift fits into your life
Think of it as a quiet partner in your journey rather than a loud rulebook.
Step 1
Start with your cup
Switch the sugar in your tea or coffee to SweetShift and keep everything else the same initially.Step 2
Extend to the plate
Step 3
Build consistency
The Real Problem With Regular Sugar
Most people underestimate how damaging everyday sugar can be. Frequent sugar intake disrupts metabolic balance, causes sharp spikes in blood glucose, and contributes to long-term health challenges. From weight gain to inflammation, excess sugar quietly impacts almost every system in the body.
Blood Sugar Imbalance
Inflammation Overload
Unwanted Weight Gain
Cardiovascular Stress
SweetShift Vs regular sugar
Each has a place, but they play very different roles in an everyday routine.
- High in calories with frequent hidden usage across the day.
- Easy to overuse in tea, coffee and desserts.
- Difficult to track when multiple people cook at home.
- Small spoons add up quickly over weeks and months.
- Designed as a more considered option for daily use.
- Lets you keep the ritual of sweetness with a different profile.
- Easier to explain and assign in family routines.
- Helps you begin improvement from one repeatable action.
” SweetShift is not a medical solution and is not a substitute for professional health guidance. It is a product designed to support more thoughtful everyday choices around sweetness. “